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P&G Watches Patent, Trade Dress Suits

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By: TOM BRANNA

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Procter & Gamble Co. (NYSE:PG – News) is closely watching manufacturers that mimic its iconic brand packages or formulas in private label products, executives said. The company may file more claims against them soon. In the last three months, P&G has already sued two companiesdue to products it found to be very similar to brands such as Charmin, NyQuil and Crest. The claims are made regarding “trade dress,” or packaging that mimics P&G packaging and pat...

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